Meet the team
The people behind Pro Behave's digital experience, design, production, and growth - working together to turn psychology into tools you can use every day.
Rishabh Gupta
Founder & CEO, Werbooz
Rishabh Gupta is the Founder of Werbooz, a technology and marketing company that partners with brands to plan, design, deliver digital products and growth.
Werbooz partnered with Pro Behave - founded by Aanya Jai - to bring her psychology-led vision online through a dedicated platform and website, with Werbooz's team handling execution alongside Pro Behave's direction.
Rishabh leads the partnership on Werbooz's side: setting expectations, keeping communication clear between both organizations, and ensuring the work stays aligned with Aanya's goals for Pro Behave.
Mayank Manderiya
3D & Graphic Design Artist
I am a creative professional with over 10 years of experience in AAA gaming, VFX, animation, and visual design. I have contributed to major gaming titles, including Call of Duty: Black Ops Cold War, Battlefield, and FIFA. My expertise includes game environment design, 3D modeling, digital sculpting, and Unreal Engine workflows. I also work in graphic design, game card design, brand identity, logo design, and video editing. I combine creativity, technical expertise, and visual storytelling to create engaging digital experiences across gaming and design.
Rajkumar Jaiswal
Full Stack Developer, Werbooz
Rajkumar Jaiswal is a full-stack developer at Werbooz and the technical team lead on the Pro Behave website. He owns day-to-day engineering - from architecture and feature work through releases and maintenance.
He coordinates designers and developers on the ground, breaks work into clear milestones, and keeps implementation quality, performance, and deadlines on track.
As team lead, he is the main point of contact for how the site is built and evolved, ensuring a stable platform that matches Pro Behave's product and UX goals.
Sejal Shah
Founder, SKPartcraft
Sejal Shah is a creative entrepreneur and the founder of SKPartcraft, a creative studio dedicated to turning ideas into reality.
With a passion for creativity, design and hands-on making, Sejal enjoys exploring different materials, techniques and possibilities to transform ideas into tangible creations. Through SKPartcraft, she works on customised gifts, MDF and acrylic creations, creative projects, DIY products and artistic experiences.
Her work goes beyond simply creating products. She enjoys understanding the idea behind a project, exploring possibilities and finding practical, creative ways to bring concepts to life.
Her association with Probehave has been an opportunity to contribute to the production of psychology-based cards and games, helping bring thoughtfully developed concepts into physical form. This collaboration reflects her interest in creative execution, attention to detail and the process of turning an idea into something people can see, touch and use.
Through Sejal Shah and SKPartcraft, she continues to explore the intersection of creativity, craftsmanship and meaningful experiences - one idea at a time.
Mihir Manderia
Social Media Marketing Specialist
I specialize in social media strategy, account management, content planning, campaign execution, audience engagement, and performance monitoring across platforms like Instagram and Facebook. My focus is on building brand awareness, increasing digital reach, and supporting business growth through effective social media marketing.
Himani Mathur
UI/UX Designer
I'm Himani Mathur, a UI/UX designer with around two years of experience and a computer science degree. I enjoy figuring out how people use digital products and designing them to be simple, clear and easy to use. Right now I'm freelancing, working on different design projects and learning something new from each one.
I contributed to the Probehave website, which gave me a chance to work closely with a client and see my designs go live. I'm a creative person who likes to experiment, and I'm always up for new projects and new challenges.
Aanya Jai
Founder & Director · Pro Behave EdVentures
Aanya Jai is a psychologist, author, and educator - and the founder of Pro Behave EdVentures. With over a decade of experience in mental health, psycho-education, and behavioural interventions, she has worked across clinical, educational, and organisational spaces to support mental, emotional, and social well-being.
Her work focuses on simplifying psychology and making it applicable to everyday life. Through Pro Behave, she designs psychology-led tools, games, and experiences that foster self-awareness, emotional intelligence, and psychologically safe environments.
A member of the British Psychological Society (MBPsS), she has worked with 1000+ individuals and collaborated with 45+ government and non-government organisations across 70+ cities - integrating evidence-based therapy with culturally sensitive, holistic, and meaning-oriented frameworks.
Pro Behave® turns psychology into meaningful conversations, self-awareness, and everyday growth - built on the MESH framework: Mental, Emotional & Social Health.
